Privacy Policy Your Brand Builder

1. Introduction

Welcome to Your Brand Builder (“YBB”), created by Elizabeth (Lizzie) Mulherin. This tool is designed to help business owners clarify their brand, sharpen their message, and create strategic content using a personalised, AI-powered system. Your privacy matters, and we’re committed to protecting your information. This policy explains how we collect, use, and protect your data when you engage with this product.

By purchasing or using this system, you agree to the terms below. Please read them carefully.

2. How We Use Your Information

When you purchase Your Brand Builder, we collect:

Your name & email (to give you access and keep you updated)
Your payment details (processed securely via Stripe, PayPal, or other supported platforms)

🔹 We do not sell, share, or misuse your information.
🔹 Payment information is processed securely—we do not store your credit card details.

3. AI Disclaimer & Data Privacy (ChatGPT Use)

Your Brand Builder uses ChatGPT to generate personalised brand strategy and content suggestions. Please note:

✅ AI-generated responses are for educational and strategic guidance only.
They are not a substitute for professional consulting, coaching, or legal advice.

✅ Your responses are private, but OpenAI may store data.
If you're using ChatGPT Free, OpenAI may use your conversations to improve their models.
If you're a ChatGPT Plus user, you can disable chat history in settings for added privacy.

🔹 For your protection, avoid entering highly sensitive or confidential information into ChatGPT.

You can review OpenAI’s Privacy Policy for more details.

4. Intellectual Property & Usage Rights

All components of Your Brand Builder—including custom GPT configuration, AI prompts, content frameworks, and worksheets—are the intellectual property of Elizabeth (Lizzie) Mulherin.

🚫 You may NOT:

Share, sell, or distribute this product
Use any part of it in a paid product, course, or client work without permission

✅ You may:

Use it for your personal brand or business
Refer to it anytime you need brand or messaging support

5. Refund Policy

Due to the digital, instant-access nature of this product, all sales are final. No refunds will be issued.

💡 If you run into access issues or have technical trouble, email: [email protected]

6. Limitation of Liability

By using this system, you acknowledge:

Results are not guaranteed. Branding success depends on your own execution and market factors.
You’re responsible for how you implement the insights.
We are not liable for any decisions or outcomes resulting from AI-generated suggestions.

7. Updates to This Policy

We may update this Privacy Policy & Terms of Use periodically. If we do, changes will be reflected on this page and/or emailed to customers.

📌 Last updated: 10/06/2025

8. Contact

For any questions about this policy or your access, please contact: [email protected]

Privacy Policy & Terms of Use