GET PAID (WELL) TO DO WHAT YOU LOVE.
MASTER YOUR MINDSET, LAND YOUR DREAM CLIENTS, BUILD YOUR FREELANCE WRITING BUSINESS ON YOUR TERMS.
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ONE-OFF PAYMENT (tax deductible)
SECURE YOUR SPOTPAY IN INSTALMENTS OVER 6 MONTHS (tax deductible)
SECURE YOUR SPOTIf they can do it, so can you.
Is 2024 the year you reach your freelance potential?
The year you...
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Get paid to do what you love
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Write for brands and publications you believe in
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Take those 9-5 shackles off your feet so you can dance. Or travel. Or spend time with loved ones, go to the beach on a Tuesday, and generally spend your precious time on your own terms.
Or perhaps you just want to work from the couch in your underwear.
In any case, I salute you.
Standing on the edge of the freelance cliff is scary.
Your brain might be buzzing: How do I find clients? What if I don’t have a portfolio? How do I know how much to charge? How do I pitch? WHERE DO I START?
All great questions. And you know what else is great?
You can start right here, with me (and my dog).
Hello, I'm Lizzie
(Rudy's on the left)
I’m a freelance writer, published travel author and founder of Write on Brand - a copywriting, brand and content strategy business finding words that hit different for brands that do good.
I’ve been writing professionally for over a decade throughout Australia, UK, Europe and the US. In that time, I’ve written for the likes of HuffPost, Refinery29, Time Out, Body + Soul, Express Online, The Journal by Intrepid and worked on big brands like Red Bull, Afterpay, David Jones, Intrepid Travel, UN Foundation, Johnnie Walker, Dove and Magnum.
Since launching Write on Brand, I’ve generated multi-six figures as an entirely solo-run, service-based business and rarely worked more than 30 hours a week.
I've also made a lot of mistakes.
Like, a lot. But I’ve learned from them so you don’t have to. And I’ve put those learnings into a five-step framework to help you take the leap into freelance writing and hit the ground running.
Ready to step off that ledge?
IT'S TIME TO USE YOUR WORDS.
What you'll learn:
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How to transition from traditional employment to freelancing without financial (or emotional) stress
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How to build a portfolio from scratch, or make your existing portfolio as strong as possible
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Whether you should ‘niche down’, and if so - which one to choose
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The best services for you to offer
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How much you should charge for your work (and how to navigate awkward money conversations)
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How to find new (and high-paying) clients and pitch to them
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How to create proposals that convert and take your freelance writing to the next level
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PLUS a bonus module on AI, and how you can use it to stay ahead
"I've just landed my first client (woohoo)! Couldn't have done it without you. I'm SO glad I did this course and got to connect with you!"
- Morgan, Whistler CAN
“Absolutely loving it! It's great to have a practical course that shows you how to monetise your writing, plan financially, and establish all the foundations for a successful business. I feel really motivated, like the sky is the limit!"
- Claire, London UK
"Deeply appreciating this experience and the expertise you've poured into it. The timing is so spot on for where I'm at... The shifts I've experienced since starting it have been profound."
- Casey, Saskatoon CAN
"I'm feeling more confident than ever and can't wait to see where my writing biz ends up!"
- Hannah, Brisbane AUS
What are these five steps I speak of?
MODULE 1
Master your mindset
The strength and development of your business is directly linked to the strength and development of your mind. To thrive as a freelancer, you need to believe you can.
YOU WILL LEARN:
- How to identify (and dismantle) subconscious limiting beliefs blocking your success
- The tools to keep your head in the game when lack mentality creeps in
- What success means to you; how to set your own goalposts and why this is so important + more
Walk away with a clear vision of what you're working towards and the mindset of a successful freelancer.
MODULE 2
Get practical
To ensure a smooth and safe landing, you need to get your parachutes in order. This is where we set up for success, without the stress.
YOU WILL LEARN:
- How much money you should bank up, whether you're leaping into full-time freelancing or side-hustling
- Different markets for your writing and whether you should 'niche down'
- How to optimise your portfolio, plus where to self-publish if you want more bylines on the board + more
Walk away with faith in your financial parachute and a strong, targeted portfolio. Now you focus on the fun part: writing!
MODULE 3
Price it right
Putting the right price on your work - and precious time - is essential for the longevity of your business (and mental health!)
YOU WILL LEARN:
- Popular pricing models and industry standards; how to itemise and price your services and calculate your minimum hourly rate
- How and when to talk about money with potential clients, plus what to do when they say it's too expensive
- How to navigate requests for discounts, mates rates and service swap
Walk away knowing how much to charge for your services, when to bring budget into the conversation, and brimming with confidence in the value of your work.
MODULE 4
Find clients
Acquiring clients who know the value of your services and are willing to pay for them is game-changing.
YOU WILL LEARN:
- How to leverage your existing network in a way that feels comfortable to you - and optimise your LinkedIn to connect with the right people
- How to identify the brands and publications you want to write for, and many avenues for paid content
- Where to find high-paying clients and how to stand out and leave a long-lasting impression
Walk away knowing where to find clients in the industries you're interested in and confident in the work possibilities on offer.
MODULE 5
Sell yourself
You're clear on your offering and you know who you want to write for. Now it's time to cut through and connect with them.
YOU WILL LEARN:
- How to write a genuinely compelling cold pitch and Letter of Introduction (LOI)
- How to identify and reach decision-makers, and write personalised pitches that stand out
- How to structure the conversion process, from discovery call to paid deposit
- How to create a proposal your clients can't refuse (by taking a peek at mine!)
Walk away knowing how to connect with and compel your dream clients.
BONUS
BONUS: WHAT AI MEANS FOR YOUR WORDS
Hate it or love it, AI is an undeniable force in our industry - and one we all need to be aware of. In this bonus module, we deep dive into the world of AI to explore how writers can use it to come out on top.
YOU WILL LEARN:
- The AI tools that can take your business to the next level
- How to make the most of this ever-evolving technology and position it to clients
- How we can make ourselves indisposable in an era of AI, and maximise on its profit potential.
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Use Your Words is for you if...
- You want to transition from your current job into freelance writing (either full-time or a side gig) but don't know where to start
- You've been freelance writing for 1-3 years and want to take your earnings to the next level
- You are great with words but have no idea how to monetise them or build a business
- You want more freedom, flexibility and fulfillment in your life and have thought about taking the leap - but could use a little help landing safely