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The idea is there, and it's a good one.

But putting it into words? That's the hard part.

🔸 You’re spinning too many plates. Client work, product strategy, content, launches - you're so busy working *in* the business that you have no time to work *on* it.
🔸 You doubt your positioning. You know what you offer is valuable, but struggle to articulate why it matters - and, critically - what sets it apart.
🔸 You overthink every word. What’s too much? What’s not enough? Does any of it even land?
🔸 You feel invisible and overwhelmed. You want to build something meaningful - but without a clear strategy, it’s hard to get seen or stay consistent.

What if you had a personalised brand roadmap - tailored to how you think, your unique point of difference(s), and how you want to show up? One that made the words, the strategy, and the next steps actually feel doable.

Say hello to Your Brand Builder

(She says hello, too.)

But who is she, exactly? Glad you asked.

Your Brand Builder is a custom-built brand strategist, tailored to your business by the wonder of AI and trained on my 15+ years of experience across global brands like Red Bull, Johnnie Walker, Dove, The UN Foundation, Viktoria & Woods, and more.

It’s not a course, membership or generic worksheet template.

It’s a fully personalised, step-by-step tool that helps you identify and articulate your brand in a way that connects with your customers - without the overwhelm. It will help you:

🔹 Clarify your brand’s positioning, voice, values, and personality - without second-guessing every word
🔹 Map out your messaging in a way that feels clear, true, and compelling
🔹 Identify what’s missing, muddled, or misunderstood in how you’re showing up
🔹 Create website copy, social content, email ideas, and more, all tailored to your tone and goals
🔹 Get a personalised action plan based on your real-life bandwidth and priorities (because you’re busy, not broken)

This isn’t plug-and-play copywriting. It's strategic, hyper-personalised brand building to help you move forward in the right direction - built by a human who's been doing it for 15 years.

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"Just wanted to say thank you so much for the Brand Builder, it has been incredibly useful in helping me clarify my message and tone. I put everything into that initial questionnaire - sooo much detail - and then when it gave me my profile, I literally cried... I had been struggling with it for so long and it was so perfect and had cut though all my waffling to give me a clear and concise message. The tone was so perfect and sounded exactly like me, which was what I wanted - just a more ‘to the point’ best version of myself. I’m now just building on everything I need from there and using that as my foundation. Loved it! Thank you! 🫶" - 
Aimee, founder.

Sneak a peek

Use AI to your advantage. No ChatGPT experience necessary.

Get a hyper-personalised program to discover and become your best self.

✔ Your custom brand roadmap → Access our specialised GPT to generate a brand strategy tailored to your voice, values, and goals.
✔ Step-by-step brand discovery → Clarify your positioning, personality, tone of voice, and messaging - without the overwhelm or blank-page panic.
✔ Personalised content support → Need website copy, social posts, or email ideas? Your GPT creates on-brand content that actually connects.
✔ Done-for-you action plan → Get a plan that fits your real-life priorities and time constraints - so you can stop spinning your wheels.
✔ Brand clarity toolkit → Includes prompts, positioning questions, and guidance to help you identify and refine how your brand is showing up.
✔ Lifetime access + updates → Yours to use whenever you need clarity, direction, or a refresh.

A one-off payment of US$37 for the first 30 signups (then the price doubles).

ACCESS NOW

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Powered by AI, created by a human (writer, strategist & coach Lizzie Mulherin) who likes helping fellow humans... like these ones.

Casey, CAN

"Deeply appreciating this experience and the expertise you've poured into it. The timing is SO spot on for where I'm at and it has been everything I needed... and more."

Amy, AUS

"I've just completed this and OH MY GOODNESS, I found it SO helpful! Before this, I felt overwhelmed and unsure how AI could actually help me. Now, I feel excited to use these tools to move forward."

Hannah, UK

"The reframes have been so helpful. I'm so excited to see where my business ends up."

GET IT FOR A ONE-OFF PAYMENT OF $37 NOW

© 2025 Lizzie Mulherin. All Rights Reserved. This product is for personal use only and may not be copied, resold, or distributed without permission.

This system is powered by ChatGPT and provides AI-generated personalised insights, not professional advice. View our privacy policy and terms of use here, and OpenAI's privacy policy here.